Case Study | Multi-Brand Client Rebuild | Hummus Development LLC

Wheaton Valet.

Five-brand Next.js 16 rebuild for a Maryland dry-cleaning franchise — culminating in a federal-compliant launch inside the U.S. Department of Education building. First contracted Hummus Development engagement, scoped, shipped, and delivered.

Stack · Next.js 16 / Vercel / Tailwind / Framer Motion Status · Live · delivered Pages · 5 brand sites · 10 services Role · Solo full-stack + delivery
5
Brand Pages
10
Service Routes
12
JSON-LD Schemas
14/14
Chatbot Smoke Pass
01

The Brief

Yasha Taginya runs Wheaton Valet Cleaners and three sister locations across the DC metro. The existing Lovable.dev site loaded slowly, lacked a path for individual brand pages, and was never going to ship the inbound the team wanted before their fifth location — a federal site inside the Department of Education's Liberty Press facility — went live.

Scope: a complete rebuild on a stack the business could grow into, five distinct brand experiences under a single deployment, real intake (email + SMS), and an honest SEO foundation that didn't rely on tricks. Delivered as a fixed-price engagement under Hummus Development LLC.

02

The Five Brand Pages

One Next.js codebase, one Vercel deployment, five distinct visual identities — each tuned to its physical location's vibe and customer base.

Wheaton (flagship)

/

Family-owned local dry cleaner in Wheaton, MD. Warm palette, hours, services grid, 4 sister-locations cross-link.

Debonair · Kensington

/debonair

Premium hub with two storefronts. Distinct branding, separate intake, custom hours.

Debonair · DC

/debonair-dc

Sub-location of the Debonair brand with its own storefront content and contact details.

Rockville

/rockville

Newer location with full feature parity to Wheaton — services, hours, intake, SEO.

Liberty Press @ DOE — federal launch

/liberty-press

Full standalone brand experience peer to the four public sites. Cinzel federal serif, parallax hero with starburst seal accents + parchment grid texture, live countdown to opening day, federal-corridor about block, custom 6-service grid, FAQ accordion, sister-locations grid. No public Schedule Pickup CTAs — federal-only access; tel: and email-only contact paths.

03

Stack & Architecture

04

SEO & Trust

Every brand page ships with its own structured data so Google has unambiguous machine-readable signals — not generic boilerplate. Twelve JSON-LD schemas across the property: LocalBusiness, Organization, Service (per service), FAQPage, BreadcrumbList, plus location-specific PostalAddress.

05

Delivered

Engagement Closed

First contracted Hummus Development client engagement, signed off.

Wheaton Valet Cleaners LLC. April 2026.

Brand Pages
5
Service Routes
10
JSON-LD Schemas
12
Federal Launch
2026-05-11
Why this matters

Real client, real delivery, real federal launch on the calendar. The next engagement gets pitched against a shipped one — not a promise.

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